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The people who show up to make the hardest moments a little gentler.

Portrait of Zara Khan

Zara Khan

Founder & CEO

Zara is based in Brooklyn, New York. She is a planner, problem-solver, and the friend who shows up with a spreadsheet and a warm hug. Zara is passionate about making end-of-life conversations feel less daunting, because talking about the future is one of the most loving things we can do.

Portrait of Kara Silverman

Kara Silverman

Founder & COO

Kara is based in NYC. She is creative, strategic, and the one who holds it all together. Kara has navigated personal loss firsthand and believes no one should face it without a community behind them, and that no question is ever too big or too small to ask.